When people think about an “about us” page, they usually think that it is just a place to put their contact information and company history. Owners usually gloss over it, thinking it’s a boilerplate page that no one reads. This couldn’t be farther from the truth.

An “about us” page should really be called a “why us” page because it can serve as a sales and marketing tool for converting visitors into customers. In this blog post we will talk about how you can create the perfect “why us” page so that you can get more leads and increase conversions!

If you want your customers to read through the page and continue browsing your website, make it look inviting. If your About Us page utilizes sleek,  high-quality website design to present your message, that will encourage your customers to believe that you run every aspect of your business with the same attention to quality and detail.  When a customer is searching for products, you want them to trust in your brand’s ability to deliver on their needs.

Speaking of which…

It might be called an “about us” page, but what you’re really trying to do here is communicate how you can help them. Why is your particular approach, value system, or brand one that they’ll be thrilled to associate with? This is where you can really dive deep into who you are as a company.

Your About Us page can be used to introduce your team members and illustrate how they are passionate about producing products and services for this potential customer. When developing this section of your page, think about how you want to be perceived and explain not just team members’ credentials, but how those will pertain to the work at hand. A little authenticity goes a long way, and showcasing the inspirational passion and talent of your team will help customers to connect with your business.

Prove Your Worth

Data is a powerful tool to build credibility, especially when presented in a way that’s easy to comprehend. If you’re trying to show how your business has grown and evolved over time, chances are a graphic will make it easier for your visitors to understand. This can help build trust with new customers by showing your track record of successful business practices and customer satisfaction.

But visitors don’t have to take your word for it — an “about us” page is also a great place to highlight testimonials from happy customers. Social proof helps build trust and can be a powerful persuader when it comes to making a purchase decision.

The About Us page is almost always visited by prospective customers who are trying to figure out whether or not your business is a good fit for them. That’s why it is a golden opportunity to make a good impression and win new clients. To learn more about how your website can help you put your best foot forwards, contact Kelly and Greg today.