Website Marketing Ideas in 2021 To Consider Adopting
The COVID-19 pandemic has altered the way businesses operate. More products and services are sold on online platforms and most workers are working from remote locations. The period of the pandemic and different client responses to the situation have introduced new feeling of understanding marketing trends that are applicable to the situation.
There are important digital marketing ideas that your business needs to consider in 2021. The ideas are important in engaging, retaining and generating more leads and revenue.
The digital marketing arena is ever-changing. Having a winning marketing idea and adapting to the changes can be the difference-maker for your website’s success. 2021 will not be any different. Here are a few emerging marketing ideas that could help propel your website to the top.
Creating More Interactive Content
In 2021, adding interactive content to your website will help in providing value for visitors. It makes them to engage with the brand and makes it easier for you to learn about them. Information about the visitors to your website can help in refining your role and to engage in offer-targeting.
Also, you can interact with your potential clients through polls, surveys, assessments and contests. Through these, you can enhance your visibility and reach within a short period.
Referral contests that promise attractive rewards to your customers helps in bringing in new leads.
Split Screen Content
If you need to communicate more than one idea to your existing and potential customers without your website appearing too cluttered, you need to consider using split screen layouts. It is efficient for visitors to your website and encourages them to make a choice.
You need to consider this idea in 2021 because it gives visual flow to the eye and it is user-friendly.
Digital marketing is all about tugging at the heartstrings of your audience. While providing relatable content that solves problems is still valuable, inclusivity has gained a lot of significance in the past few years.
The younger demographic, women, and marginalized groups all want content that depicts equality.
To capitalize on this shift, expect to invest more in imagery, videos, more inclusive subject matters, not forgetting a representation of people living with physical and learning disabilities.
Use of Video Content
In 2021, use of video backgrounds continues to be one of the greatest webpage ideas. Visual content makes visitors to stay longer on your website and this helps them in understanding more about your brand.
High quality video content on your website is convenient in delivering the message and is entertaining when the concept is a fun concept about your product. Besides, video content authenticates your brand making it easier to bring new visitors to your website.
Featured Snippets are now the Gold Standard
Every website invests in SEO and digital marketing with the goal of landing on that “number one” spot of Google’s SERPs. But there’s been a buzz that will catch fire in 2021, with the end goal going from being in the first position to “position zero.”
This is Google’s “featured snippet.” It is prime real estate because of its position and because it displays extra and relevant information that answer’s the user’s question without clicking on the link.
This position has also been called the “no-click search.” The additional and valuable information makes users more inclined to visit with the assurance of finding what they’re looking for. It’s about time you tailored your marketing approach towards landing yourself a featured snippet on several of your relevant keywords.
Website marketing would be impossible without ads. But users are increasingly using ad-blockers that have become an obstacle affecting PPC campaigns, and many marketers are losing traffic and income. For some, the impact of ad blockers is negligible. The rest might need to consider readjusting their advertising budget and considering alternative advertising modes like sponsored content and influencer marketing. Especially for younger audiences who don’t respond to display ads but lean towards influencer marketing.
Making these three adjustments could give you the jump on your competition and give your website a better start in 2021. Get in touch with us for more information on how you can improve your visibility and website performance.