Reasons Why You Should Use a Contact Form Instead of an Email
If you own or run a business, customers must be able to contact you easily. They may want to make inquiries, sign up for notifications, or buy from you without much hustle. There are two ways clients can communicate with you through your website — contact forms and emails.
A contact form is a page on your website that allows you to control which information is collected and its distribution throughout the business. It is a quick and convenient way for the users of your websites to ask questions. An email address in your website allows users to send you any messages.
PROTECTS YOU FROM SPAM
Posting an email address exposes it to hackers and spammers. If someone hacks your email address, they can use it to send spam messages and malware to clients, affecting your website ranking. Even authorized users can send all types of attachments, including overly large files that may take up your inbox space. A contact form helps you prevent spamming and hacking by allowing you to add protective features such as ReCAPTCHA.
BUILDS YOUR EMAIL LIST
The only way to gain subscribers through emails is by asking users to reply to them and adding the subscribers manually to your list. However, you will still not get information on aspects like the user’s country or city, which can help with email list segmentation. Unless the user states so in their email, it will be difficult to get permission to send them marketing information.
With a contact form, you can add a subscription checkbox that will help you to request permission and build your email list. You can add a GDPR agreement form to enable users to consent to storing their data on your server and legally sending them marketing emails.
HELPS YOU STAY ORGANIZED
As you receive different emails in your inbox, it is not easy to monitor those from your contact page. This reduces the chances of replying to all emails, leaving some customers unhappy.
In contrast, a content form allows you to add a subject line, which can go a long way in helping you keep track of responses. You also get a notification every time someone fills your contact form, making it even easier to keep track of all incoming messages.
Unlike the case with emails, users do not have to open another browser window to write their message on a contact form. They probably will stay on the website even after sending the message, allowing more chances of engagement.
KEEPS YOUR TEAM INFORMED
You may want information collected from your contact us page sent to several people or all members of your team. It isn’t easy with emails since the only way is by forwarding them to your team members every single time.
With a contact form, you can add multiple notifications to multiple receivers, saving you the time and effort it may take to share the information yourself.
Contact forms can make everything easier for you and your client. If you would like to add one to your website and you are unsure of where to start, you can inquire from EventCurious. We offer digital marketing solutions for special events companies, including web design and maintenance, and social media strategy or management. For more information about our services, contact us.