6 Must-Read Marketing Books by Women Authors

6 Must-Read Marketing Books by Women Authors

As a marketer, it’s important to keep up with the latest marketing trends, and an easy way to do so is by reading about them. But who are you taking your marketing advice from? We’ve compiled a list of must-read marketing books by women.

Practical Content Strategy & Marketing:
The Content Strategy & Marketing Course Guidebook
by Julia McCoy

Guiding readers on content strategy and marketing, Julia McCoy’s book complements her course, the Content Strategy & Marketing Course. Throughout the book, McCoy outlines practical content strategies and marketing concepts surrounding the how, the why, and the where.

Content Rules:
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley & C.C. Chapman

Understanding how to write content for the web comes with its own set of rules, and Ann Handley and C.C. Chapman’s book outlines exactly how to create online content for your audience. Throughout the book, readers can enjoy real-world case studies of companies successfully utilizing the web to their advantage.

Content Strategy at Work:
Real-world Stories to Strengthen Every Interactive Project
by Margot Bloomstein

If you’re on a marketing team, content should matter, even if you’re not directly involved in it. Margot Bloomstein’s book outlines why content strategy matters for everyone working in marketing and the approaches they can take to master it.

Content That Converts:
How To Build A Profitable and Predictable B2B Content Marketing Strategy
by Laura Hanly

For entrepreneurs and B2B marketers, Laura Hanly’s book walks readers through a step-by-step method to gain qualified leads and conversions through content marketing. Throughout the book, Hanly teaches the importance of a clear message, how to distribute content, and how to create leads.

Everybody Writes:
Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley

In today’s age, we are constantly interacting with content, making every one of us a writer. As a marketer, writing well is imperative to a brand’s success. Ann Handley’s book pushes readers to examine their own words and gives advice on how to craft content pieces to get real results.

#GetSocialSmart:
How to Hone Your Social Media Strategy
by Katie Lance

In her book, Katie Lance crafts a how-to guide on building a powerful social media presence through a smart social media strategy. Not only does she outline major social media platforms, such as Facebook, Instagram, Snapchat, and more, but Lance walks readers through how to create effective content types that are sure to gain visibility.

Are there other marketing books by women authors that you love? Be sure to contact us and let us know so we can add it to our list.

More Articles About Marketing

Start Using More Video/Motion Creative in Your Marketing

Start Using More Video/Motion Creative in Your Marketing Videos have always been a part of marketing. But it wasn't until recently that video marketing started ... Read More

What is an SSL and how Much Should it Cost?

What is an SSL and how Much Should it Cost? SSL is one of several security protocols designed to protect websites from cyber-attacks. Here is ... Read More

New Malware Trick (Form Phishing Spam Alert)

New Malware Trick (Form Spam)Phishing SCAM Alert: Beware of Fake Email There are always new tricks being tried to get you to reveal information or ... Read More